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Archive Communications Strategy

The state of Internal Communications 2013-2014

Gatehouse have released their fifth annual State of the Sector report, looking at the key challenges facing Internal Communications in 2013-2014. Conducted in November 2013, the survey received 157 responses from organisations ranging in size from a few hundred people to more than 50,000 employees. The full report is well worth a read, as always, […]

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Communications Social Business Social Media Strategy

Is your leadership team being social enough? (part 2)

Whilst senior management support is clearly vital for any new social media initiative to succeed, just how much do executives and leaders need to participate personally? In part one of this two-part post we looked at a comprehensive approach to engaging in social media. Now, we consider an alternative approach, for those less comfortable with […]

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Social Business Social Media Strategy

Is your leadership team being social enough? (part 1)

The support and participation of senior management is often cited as fundamental to the success of any new social media initiative. Just as common, however, are tales of unread CEO blogs and sparsely sown twitter feeds, that lead to the demise of projects before they’ve been given the time to bed-in and flourish. So just […]

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Communications Marketing Social Media Strategy

More than one thing worth knowing…

One Thing I Know – Hard-earned insights from Creative Leaders – is a really valuable new website created by Creative England. Billed as a guide for anyone setting up a creative business, the website features a series of personal essays by entrepreneurs from the creative industry, each one offering advice on a range of subjects […]

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Communications Social Business Social Media Strategy

Social Intranet Trends

Employee collaboration and open communication are now business drivers in many companies, but social enterprise features are often poorly integrated with the rest of the intranet.’ 4 years after their initial study the nngroup have just completed a follow-up study into the use of social communication and collaboration features within organisations. As always their report […]

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Ideas Social Media

Responsive Web Design

This week That Vital Spark got a fresh coat of paint with a move onto a new WordPress theme – Skylark. The change is another bit of learning-by-doing, prompted by some work on the use of ‘Responsive Web Design’. (To see how Skylark adapts to different sized readers, try grabbing the right hand edge of […]

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Communications Strategy

New ideas for engaging employees

McKinsey Quarterly recently announced the winning entries in its Beyond Bureaucracy Challenge, which asked managers to describe practices that better engage their employees, empower them to manage themselves, or provide a perspective on the organization from the outside in. Interestingly, almost all the initiatives were about ways of increasing openness and reducing management control including […]