15 digital trends for 2015

Bell Pottinger have identified 15 digital trends that they believe will influence the way brands communicate in 2015. Their list is based on the most talked about trends in 2014, which have been ranked in order of percentage increase throughout the year.

James Thomlinson, Partner and MD of Bell Pottinger Digital, says: “While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies. Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”


Getting to grips with BYOD

Interesting chart and article from Raconteur about the challenges and opportunities of enabling staff to access company sites and platforms using their own smartphones, tablets and laptops.

As with many aspects of the emerging, connected, cloud-based, digital landscape, the best approach is not one of futile, Canute like prevention but, instead, one of positive engagement with the possibilities. Successful organizations are developing simple, clear, easily understood policies and processes that limit the chances of important company data being the inadvertently lost or leaked whilst enabling their staff and their business to realise the full benefits of a fast moving, joined up world.