The Power of Great Branding

This is a great brand film for Honda.

It’s beautifully made, with exquisite attention to detail, I love the seagulls and the postcards. The simple story shows their heritage of invention and development and there’s the promise of an exciting future in the uplifting finale.

It’s all done with a warmth and humour that makes me want to go out and get my own little piece of the Honda world. I think I fancy a scooter…