The Idea Behind ‘That Vital Spark’

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Theodore Levitt

Taking its cue from Theodore’s quote, the aim of this blog is to find, highlight and share a bunch of thoughts and ideas that appeal to me and that hopefully others might find interesting too.

These ideas might come from business (especially marketing), from new technologies (particularly social media) or from music, film and the odd TV programme.

As well as providing a platform for sharing ideas, the blog is also a means of engaging in the social media world, a bit of learning by doing; finding out about the practical issues around creating and writing a blog, using tags and links, subscribing to feeds, using flickr, twitter, delicious and who knows what comes next…

I hope you enjoy what you find, please feel free to post comments, I’d love to know what you think.

All the best


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