How to Scale Your Social Business Program

Really interesting talk from Jeremiah Owyang on how to manage the inevitable increase in demand for social interaction. As Jeremiah says;

“We know that many companies are continuing to realize that social business does not scale in a 1:1 basis. Your customer voices will always outnumber the number of community managers you can hire. As a result, companies must invest in these following five programs:

  • Formalize a Hub and Spoke model
  • Become an enabler for business units
  • Scale with peer-to-peer communities
  • Formalize a customer advocacy program
  • Streamline workflow with SMMS.

Building Your Social Strategy: Prioritizing the Coming Year from Bazaarvoice on Vimeo.


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