Charlene Li’s social business predictions for 2012

Always worth listening to, Charlene Li recently shared her thoughts on the major Social Business trends to be aware of in 2012.

Prediction #1: Consumers will reward transparent companies with their loyalty. Companies must get courageous with transparency and make it an everyday occurrence. Or they will face the wrath of outraged customers.

Prediction #2: Your customers want to be known. Your customers don’t merely want you to understand their needs or pain points. They want you to know them as individuals anywhere and anytime they engage with you.

Prediction #3: Connected leaders and employees will create sustained competitive advantages through a culture of sharing. This year will see some companies pull ahead of others because they are able to collaborate, innovate and execute better and faster thanks to an ingrained culture of sharing.

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