How To Do Keyword Research – Infographic

Really useful look at how to develop an effective keyword list, including some helpful tools to use along the way.

Of course, the value of a keyword list comes from the way it is used. As well as helping develop website content for SEO/SEM, the list should be used throughout any integrated marketing campaign.

In addition, as the keyword list reflects the terms that customers, suppliers and employees use to talk about the organisation and its products/services, the words can also provide useful insights to help in the development and communication of the organisation’s strategy, values and culture, both internally and externally.



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