This is a great overview of social media marketing from we are social, full of interesting insights, ideas and examples.
There’s a lot here and it’s all well worth reading, but for those wanting to dip in, the key sections are
- Best in class – Who’s setting the standard – slide 15
- Doing it right – The 10 commandments – slide 60
- Bringing it all to life – 8 Steps to strategic success – slide 136