The skills of the modern marketer

Interesting insights from econsultancy on the skills needed by today’s successful marketers. Alongside the obvious need to understand digital and social media, the report highlights a growing emphasis on the need for softer skills.

Perhaps this reflects the fact that marketing activity is at last becoming less the siloed domain of specialists and  more a central imperative for the whole business: one that now commands greater influence but therefore requires greater effort from marketers to share, explain and adapt in order to engage their colleagues in developing collective solutions. About time too!