15 digital trends for 2015

Bell Pottinger have identified 15 digital trends that they believe will influence the way brands communicate in 2015. Their list is based on the most talked about trends in 2014, which have been ranked in order of percentage increase throughout the year.

James Thomlinson, Partner and MD of Bell Pottinger Digital, says: “While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies. Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”

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