One Thing I Know - Hard-earned insights from Creative Leaders - is a really valuable new website created by Creative England. Billed as a guide for anyone setting up a creative business, the website features a series of personal essays by entrepreneurs from the creative industry, each one offering advice on a range of subjects … Continue reading More than one thing worth knowing…
This is a great overview of social media marketing from we are social, full of interesting insights, ideas and examples. There's a lot here and it's all well worth reading, but for those wanting to dip in, the key sections are Best in class - Who's setting the standard - slide 15 Doing it right … Continue reading Doing it Right – Social Media Marketing
A nice infographic from trackur, a good overview, some nice tips and a welcome emphasis on planning responses.
This is a really lovely idea for a website. An archival record of a first edition New York City Transit Authority Graphics Standards Manual designed in 1970 by Massimo Vignelli of Unimark International. The manual the site is based on was found in a locker beneath old gym clothes. Each page has been individually photographed … Continue reading New York City Transit Authority Graphics Standards Manual
With a big nod to Chris Brogan, here’s a simple approach to digital communications to help get you started or to look afresh at what you're already up to. Remember, whilst this is a great place to start, everyone’s circumstances are different, so make sure your choices (blog site, networks, goals, measure etc.) properly reflect … Continue reading A simple approach to digital communications, to get you started
Interesting overview and introduction to Social Media Marketing from we are social.
In a recent Wired magazine article - Cancel your meetings - you need time to think - Rajesh Chandy from the London Business School, looked at the role of an organisation's CEO in developing a focus on the future and driving innovation. Perhaps unsurprisingly, he notes that the level of importance a CEO places on … Continue reading Want to be an innovative leader? Spend some time in marketing.