The skills of the modern marketer

Interesting insights from econsultancy on the skills needed by today's successful marketers. Alongside the obvious need to understand digital and social media, the report highlights a growing emphasis on the need for softer skills. Perhaps this reflects the fact that marketing activity is at last becoming less the siloed domain of specialists and ┬ámore a... Continue Reading →

How to grow your LinkedIn connections

This interesting infographic offers a range of ideas for growing your LinkedIn network and raising your profile. It does seem a bit light however in giving any thought to what your goals are or what you are trying to achieve with all this activity.

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