Interesting insights from econsultancy on the skills needed by today’s successful marketers. Alongside the obvious need to understand digital and social media, the report highlights a growing emphasis on the need for softer skills. Perhaps this reflects the fact that marketing activity is at last becoming less the siloed domain of specialists and more a […]Read More The skills of the modern marketer
The notion of moving from ‘good to great’ is often used as a key driver in encouraging improved performance within organisations. But a fascinating article by Huggy Rao and Robert I. Sutton in McKinsey Quarterly suggests that if you want to create and spread excellence, you should start by eliminating those negative, destructive behaviours that […]Read More To get to great, first drive out the bad…
Gatehouse have released their fifth annual State of the Sector report, looking at the key challenges facing Internal Communications in 2013-2014. Conducted in November 2013, the survey received 157 responses from organisations ranging in size from a few hundred people to more than 50,000 employees. The full report is well worth a read, as always, […]Read More The state of Internal Communications 2013-2014
This infographic might be overly simplistic but it’s a useful reminder that when introducing social tools into an organisation not everyone is going to find it easy or exciting and you’ll need to develop different ways of engaging different types of users.Read More 7 types of Enterprise Social Network users
This is a really effective approach to managing your to-do list, and a nice story too. Almost 100 years ago, Charles Schwab, the president of industrial giant Bethlehem Steel, was looking for a way to boost both his own efficiency and that of his top management team. Ivy Lee, sometimes credited as being the father […]Read More Get yourself a really effective to-do list habit…
A really nice slice of design history…Read More Evolution of logo design
With the rapid rise in smartphone penetration, consumers can now walk a store’s aisles with all the knowledge and information of the internet immediately available in the palm of their hand. As a result, retailers are taking a real interest in how they can prevent “showrooming” from encouraging customers to leave stores without a trip […]Read More Have you met the ‘Showroomers’ ?