15 digital trends for 2015

Bell Pottinger have identified 15 digital trends that they believe will influence the way brands communicate in 2015. Their list is based on the most talked about trends in 2014, which have been ranked in order of percentage increase throughout the year. James Thomlinson, Partner and MD of Bell Pottinger Digital, says: “While technology will be one... Continue Reading →

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Getting to grips with BYOD

Interesting chart and article from Raconteur about the challenges and opportunities of enabling staff to access company sites and platforms using their own smartphones, tablets and laptops. As with many aspects of the emerging, connected, cloud-based, digital landscape, the best approach is not one of futile, Canute like prevention but, instead, one of positive engagement... Continue Reading →

The skills of the modern marketer

Interesting insights from econsultancy on the skills needed by today's successful marketers. Alongside the obvious need to understand digital and social media, the report highlights a growing emphasis on the need for softer skills. Perhaps this reflects the fact that marketing activity is at last becoming less the siloed domain of specialists and  more a... Continue Reading →

So, what makes for a beautiful intranet in 2014?

Digital Workplace Group have announced the winners of My Beautiful Intranet 2014, their competition to promote and celebrate the use of good design in the creation of engaging, inspiring, usable and adaptive internal websites. This year's winners include Verizon and Adobe (both pictured below) and you can see screenshots  and read more about them here. Usefully,... Continue Reading →

To get to great, first drive out the bad…

The notion of moving from ‘good to great’ is often used as a key driver in encouraging improved performance within organisations. But a fascinating article by Huggy Rao and Robert I. Sutton in McKinsey Quarterly suggests that if you want to create and spread excellence, you should start by eliminating those negative, destructive behaviours that... Continue Reading →

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