Interesting chart and article from Raconteur about the challenges and opportunities of enabling staff to access company sites and platforms using their own smartphones, tablets and laptops. As with many aspects of the emerging, connected, cloud-based, digital landscape, the best approach is not one of futile, Canute like prevention but, instead, one of positive engagement... Continue Reading →
Interesting info-graphic from Usablenet on the recent growth in tablet computing and what we might expect to see in the future.
Everyone approaches writing differently. Some revel in the use of language, whilst others take a more stripped back approach, trying to get out of the way of the world they're creating and the story they're telling. Elmore Leonard was a brilliant and stylish writer; his stated aim was to make himself invisible, but, in doing... Continue Reading →
The ability to communicate effectively is a precious commodity, one that should be cherished and nurtured constantly. So any good advice on how to improve your writing is worth revisiting at any time. Back in the 1980's, advertising legend David Ogilvy sent the following internal memo, titled "How to Write," to all his Ogilvy & Mather employees. The better... Continue Reading →
Interesting insights from econsultancy on the skills needed by today's successful marketers. Alongside the obvious need to understand digital and social media, the report highlights a growing emphasis on the need for softer skills. Perhaps this reflects the fact that marketing activity is at last becoming less the siloed domain of specialists and more a... Continue Reading →