The CEO bookshelf

They say that the best leaders are all big readers, Warren Buffett admits to spending 80 percent of his day reading! This infographic from CEO.com offers an intriguing insight into some of the books that have inspired our business leaders and some interesting titles to add to your own reading lists!  

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How to Write – Elmore Leonard

Everyone approaches writing differently. Some revel in the use of language, whilst others take a more stripped back approach, trying to get out of the way of the world they're creating and the story they're telling. Elmore Leonard was a brilliant and stylish writer; his stated aim was to make himself invisible, but, in doing... Continue Reading →

How to Write – David Ogilvy

The ability to communicate effectively is a precious commodity, one that should be cherished and nurtured constantly. So any good advice on how to improve your writing is worth revisiting at any time. Back in the 1980's, advertising legend David Ogilvy sent the following internal memo, titled "How to Write," to all his Ogilvy & Mather employees. The better... Continue Reading →

The skills of the modern marketer

Interesting insights from econsultancy on the skills needed by today's successful marketers. Alongside the obvious need to understand digital and social media, the report highlights a growing emphasis on the need for softer skills. Perhaps this reflects the fact that marketing activity is at last becoming less the siloed domain of specialists and  more a... Continue Reading →

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