From when on did ‘Since Now’ make good copy?

It might be the pedant in me, but I'm afraid I really don't like 'Since Now' - the tag line for Nissan's new Infiniti Hybrid ad campaign I know that one of the aims of any ad campaign is to grab and hold viewers attention, but ideally this should be with something intriguing, engaging or... Continue Reading →

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The Power of Great Branding

This is a great brand film for Honda. It's beautifully made, with exquisite attention to detail, I love the seagulls and the postcards. The simple story shows their heritage of invention and development and there's the promise of an exciting future in the uplifting finale. It's all done with a warmth and humour that makes... Continue Reading →

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