Today was a Good Day…

I'm a bit too old school to buy into Nike. I grew up with classic 3 stripe Adidas like Samba and Mamba. Then when Run DMC started extolling the virtues of their footwear, I was committed for life. This lovely film from Nike was almost enough to prompt a re-think. Beautifully shot, cool as could... Continue Reading →

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The Power of Great Branding

This is a great brand film for Honda. It's beautifully made, with exquisite attention to detail, I love the seagulls and the postcards. The simple story shows their heritage of invention and development and there's the promise of an exciting future in the uplifting finale. It's all done with a warmth and humour that makes... Continue Reading →

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