How to Write – David Ogilvy

The ability to communicate effectively is a precious commodity, one that should be cherished and nurtured constantly. So any good advice on how to improve your writing is worth revisiting at any time. Back in the 1980's, advertising legend David Ogilvy sent the following internal memo, titled "How to Write," to all his Ogilvy & Mather employees. The better... Continue Reading →

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The state of Internal Communications 2013-2014

Gatehouse have released their fifth annual State of the Sector report, looking at the key challenges facing Internal Communications in 2013-2014. Conducted in November 2013, the survey received 157 responses from organisations ranging in size from a few hundred people to more than 50,000 employees. The full report is well worth a read, as always,... Continue Reading →

Intranet best practice for 2014

The Nielsen Norman Group have published their 2014 Internet Design Annual. As usual it provides some great insights into the latest trends and best practices in the use of digital solutions for internal communications. Great intranets are being created faster Creating a new intranet, from beginning to end, took this year’s winning teams just 16.7... Continue Reading →

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