This infographic might be overly simplistic but it's a useful reminder that when introducing social tools into an organisation not everyone is going to find it easy or exciting and you'll need to develop different ways of engaging different types of users.
McKinsey have published the results of their sixth annual survey on the business use of social tools and technologies.Their findings show that use of social tools has now moved on from an initial experimentation phase to a position where their use is becoming something close to the norm. (83% of respondents' companies use at least... Continue Reading →
Employee collaboration and open communication are now business drivers in many companies, but social enterprise features are often poorly integrated with the rest of the intranet.' 4 years after their initial study the nngroup have just completed a follow-up study into the use of social communication and collaboration features within organisations. As always their report... Continue Reading →
Always worth listening to, Charlene Li recently shared her thoughts on the major Social Business trends to be aware of in 2012. Prediction #1: Consumers will reward transparent companies with their loyalty. Companies must get courageous with transparency and make it an everyday occurrence. Or they will face the wrath of outraged customers. Prediction #2:... Continue Reading →
The Social Media Pro-Book is the latest great resource from Eloqua and Jess3. Following up last year's Social Media Playbook this 42 page free e-book was written for professionals with some working knowledge of social marketing and includes content from an impressive mix of social marketers from brands and agencies, analysts, and social support professionals... Continue Reading →