A history of the business of social media

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More food for thought from Theodore Levitt…

following on from the previous post on Marketing Myopia ... 50 years ago Theodore Levitt was clear on the role and nature of marketing... "The marketing effort is still viewed as a necessary consequence of the product - not vice-versa, as it should be." " a truly marketing-minded firm tries to create value-satisfying goods that... Continue Reading →

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