Interesting insights from econsultancy on the skills needed by today’s successful marketers. Alongside the obvious need to understand digital and social media, the report highlights a growing emphasis on the need for softer skills. Perhaps this reflects the fact that marketing activity is at last becoming less the siloed domain of specialists and more a […]Read More The skills of the modern marketer
With the rapid rise in smartphone penetration, consumers can now walk a store’s aisles with all the knowledge and information of the internet immediately available in the palm of their hand. As a result, retailers are taking a real interest in how they can prevent “showrooming” from encouraging customers to leave stores without a trip […]Read More Have you met the ‘Showroomers’ ?
One Thing I Know – Hard-earned insights from Creative Leaders – is a really valuable new website created by Creative England. Billed as a guide for anyone setting up a creative business, the website features a series of personal essays by entrepreneurs from the creative industry, each one offering advice on a range of subjects […]Read More More than one thing worth knowing…
This helpful infographic from Go-Gulf.com summarises some of the key findings from a new Ragan/NASDAQ OMX Corporate Solutions survey which looked at how a variety of organisations, big and small, put together their social media functions. A couple of additional interesting areas from the report, that the graphic doesn’t cover, show just how far most […]Read More How Organisations Structure Social Media Teams
This is a great overview of social media marketing from we are social, full of interesting insights, ideas and examples. There’s a lot here and it’s all well worth reading, but for those wanting to dip in, the key sections are Best in class – Who’s setting the standard – slide 15 Doing it right […]Read More Doing it Right – Social Media Marketing
This nice infographic from eventility looks at how sports teams and individuals are using Facebook and twitter to connect with their fans. Difficult to draw any firm conclusions but there must be some interesting lessons to learn from all those people following Cristiano Ronaldo, not all of whom can be Real Madrid or even football […]Read More Who are all those people following Cristiano Ronaldo?
Really useful look at how to develop an effective keyword list, including some helpful tools to use along the way. Of course, the value of a keyword list comes from the way it is used. As well as helping develop website content for SEO/SEM, the list should be used throughout any integrated marketing campaign. In […]Read More How To Do Keyword Research – Infographic