This infographic might be overly simplistic but it’s a useful reminder that when introducing social tools into an organisation not everyone is going to find it easy or exciting and you’ll need to develop different ways of engaging different types of users. AdvertisementsRead More 7 types of Enterprise Social Network users
A really nice slice of design history…Read More Evolution of logo design
With the rapid rise in smartphone penetration, consumers can now walk a store’s aisles with all the knowledge and information of the internet immediately available in the palm of their hand. As a result, retailers are taking a real interest in how they can prevent “showrooming” from encouraging customers to leave stores without a trip […]Read More Have you met the ‘Showroomers’ ?
Following on from the their recent e-book The Seven Success Factors of Social Business Strategy the Altimeter Group have just published the findings of their latest survey into the use of social media within businesses. The report shows how far organisations have come in making the most of these new opportunities and, perhaps more importantly, just […]Read More The State of Social Business 2013
Whilst senior management support is clearly vital for any new social media initiative to succeed, just how much do executives and leaders need to participate personally? In part one of this two-part post we looked at a comprehensive approach to engaging in social media. Now, we consider an alternative approach, for those less comfortable with […]Read More Is your leadership team being social enough? (part 2)
The support and participation of senior management is often cited as fundamental to the success of any new social media initiative. Just as common, however, are tales of unread CEO blogs and sparsely sown twitter feeds, that lead to the demise of projects before they’ve been given the time to bed-in and flourish. So just […]Read More Is your leadership team being social enough? (part 1)