Have you met the ‘Showroomers’ ?

With the rapid rise in smartphone penetration, consumers can now walk a store’s aisles with all the knowledge and information of the internet immediately available in the palm of their hand. As a result, retailers are taking a real interest in how they can prevent “showrooming” from encouraging customers to leave stores without a trip […]

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The State of Social Business 2013

Following on from the their recent e-book The Seven Success Factors of Social Business Strategy the Altimeter Group have just published the findings of their latest survey into the use of social media within businesses. The report shows how far organisations have come in making the most of these new opportunities and, perhaps more importantly, just […]

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