The Idea Behind ‘That Vital Spark’

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress. Theodore Levitt Taking its cue from Theodore's quote, the aim of this blog is to find, highlight and share a bunch of thoughts and ideas that appeal... Continue Reading →


More food for thought from Theodore Levitt…

following on from the previous post on Marketing Myopia ... 50 years ago Theodore Levitt was clear on the role and nature of marketing... "The marketing effort is still viewed as a necessary consequence of the product - not vice-versa, as it should be." " a truly marketing-minded firm tries to create value-satisfying goods that... Continue Reading →

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