20 Experts, 1 Awesome Resource: The Social Media ProBook

The Social Media Pro-Book is the latest great resource from Eloqua and Jess3. Following up last year's Social Media Playbook this 42 page free e-book was written for professionals with some working knowledge of social marketing and includes content from an impressive mix of social marketers from brands and agencies, analysts, and social support professionals... Continue Reading →

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How Are Companies Responding To Social Media?

As this piece of research shows, there are still plenty of organisations struggling to get their heads around the benefits of social media and to what extent they should allow / enable their teams to get involved. The truth of the matter is that social media is not going away, It will probably change and... Continue Reading →

The Rise of the Networked Enterprise

Whilst organisations continue to¬† invest in the internal adoption of social technologies, it is becoming clear that, so far, only a few have worked out how to make the most of these new opportunities. McKinsey's latest survey into the use of web 2.0 tools within organisations has identified the emergence of this new class of... Continue Reading →

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