How to Write – Elmore Leonard

Everyone approaches writing differently. Some revel in the use of language, whilst others take a more stripped back approach, trying to get out of the way of the world they're creating and the story they're telling. Elmore Leonard was a brilliant and stylish writer; his stated aim was to make himself invisible, but, in doing... Continue Reading →

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How to Write – David Ogilvy

The ability to communicate effectively is a precious commodity, one that should be cherished and nurtured constantly. So any good advice on how to improve your writing is worth revisiting at any time. Back in the 1980's, advertising legend David Ogilvy sent the following internal memo, titled "How to Write," to all his Ogilvy & Mather employees. The better... Continue Reading →

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