Interesting insights from econsultancy on the skills needed by today’s successful marketers. Alongside the obvious need to understand digital and social media, the report highlights a growing emphasis on the need for softer skills. Perhaps this reflects the fact that marketing activity is at last becoming less the siloed domain of specialists and more a […]Read More The skills of the modern marketer
This infographic might be overly simplistic but it’s a useful reminder that when introducing social tools into an organisation not everyone is going to find it easy or exciting and you’ll need to develop different ways of engaging different types of users.Read More 7 types of Enterprise Social Network users
A really nice slice of design history…Read More Evolution of logo design
With the rapid rise in smartphone penetration, consumers can now walk a store’s aisles with all the knowledge and information of the internet immediately available in the palm of their hand. As a result, retailers are taking a real interest in how they can prevent “showrooming” from encouraging customers to leave stores without a trip […]Read More Have you met the ‘Showroomers’ ?
This nice infographic comes from Glow New Media, offering insights from an eclectic selection of design legends. My favourite comes from Frank Lloyd Wright.Read More Words of wisdom from legends of design…